Web services
for equity.
A Danish fund that also builds. We take a stake, then design and ship the product your company runs on. No retainer, no agency invoice, no six-month handover.
- sub-brand built in-house
- 1sub-brand built in-house
- ventures built in-house
- 4ventures built in-house
- median time to first launch
- 6 wksmedian time to first launch
Equity buys the build. Cash stays in the company.
Most early teams burn their first cheque on agencies and contractors. We swap that spend for a small stake and do the work ourselves, with the same team that sits on your cap table.
Services for equity
Design, engineering and launch of your web product, priced as a stake rather than an invoice. Scope agreed up front, delivered in sprints.
Capital alongside
Pre-seed and seed tickets, often together with Danish and Nordic co-investors. We can lead, and we are comfortable being first in.
Ventures we start ourselves
When we see a gap nobody is filling, we build the company in-house and bring in a founding team to run it.
One team, the whole surface.
We have all the skills to design, build and launch your product. No handover, no retainer, no agency invoice. We take a stake in the outcome instead.
Product design
Interface, flows and a design system your team can keep building on.
Web platform
The marketing site and the app behind the login, on one modern stack.
Brand and identity
Naming, logo, type and the tone of voice that carries the first raise.
Data and integrations
Payments, CRM, ERP and whatever legacy system your first customers run.
Launch and growth
Analytics, SEO and the first paid experiments, run with your team.
Ongoing engineering
A retained squad after launch, still paid in equity rather than hours.
Built here, then handed over.
We start one or two companies a year in-house, fund them, and recruit the founders who take them on if needed.
Miradays
OperatingDigital web agency that provides web design and development services.
Køretøj.dk
OperatingFully automated news platform covering the automotive industry in Denmark.
Bilsøgning.dk
OperatingSearch engine for plates across Denmark.
Bloo.dk
OperatingLookup tool for the Danish CVR register.
Minpresse.dk
Release Q3 2026A platform that gives companies the ability to manage their press and media relations in one place.
From first call to live product.
- Week 0
First call
Forty-five minutes on the company, the gap and whether we are the right people.
- Week 1–2
Scope and terms
We agree what gets built and the stake it is worth. One page, no retainer.
- Week 2–6
Build in sprints
Weekly demos with your team in the room. You own the code from day one.
- Week 6+
Launch and keep going
We ship, then stay on the cap table and on call as the product grows.
Pitch us your startup.
Tell us what you are building and what is standing between you and a live product. We answer every serious pitch within five working days.
[email protected]